Our hotel director talks about 2025

Marit

Vacation trends 2025: Active relaxation attracts to Northern Bohuslän

The TanumStrand resort in Grebbestad looks back on a well-attended 2024 and looks forward to an exciting 2025.

– “We see a continued strong trend where many people choose to combine relaxation with activity in the world’s most beautiful archipelago. It is a concept that is appreciated by both Swedish and international guests,” says Marit Bjørnland, Hotel Director at TanumStrand.

After two great years in 2022-2023, the success continued in 2024. One of the most appreciated initiatives has been the new Beach Club concept during the summer, inspired by classic beach clubs.

– Replacing our previous after beach with the Beach Club concept has been a really successful move. Our guests can enjoy a whole day of swimming, drinks, good food and music. It’s a perfect combination of party and chill,” says Marit.

In 2025, TanumStrand will continue to develop. The lobby will be expanded by 130 square meters, 12 new hotel rooms will be added, and the event hall will be renovated to create even better experiences for guests.

More and more international visitors

It’s not just Swedes and Norwegians who are attracted to TanumStrand. The resort is seeing increased interest from international tourists, including Americans, Danes, Germans and Dutch.

– They appreciate our fantastic archipelago and the natural, clean and safe environment. Many see our outdoor environment as exotic. Participating in a crayfish boil, kayaking or enjoying oysters are all unique experiences for them,” says Marit.

Active relaxation – a strong trend

A clear holiday trend is active relaxation. Guests want to combine nature experiences with relaxation and time together.

– We see a great interest in activities such as yoga with a view of the archipelago, SUP and canoeing. Many of our guests love to be active in combination with spa, swimming and good food,” says Marit.

The trend applies not only to families and couples, but also to girl groups and conference groups who want to combine exercise, spa and culinary experiences.

– Not least, we notice that our conference groups want to be active! The time when people just sat in meeting rooms all day is over. Now people want to strengthen the team, be creative and experience things together!

Focus on winter experiences

TanumStrand also wants to promote northern Bohuslän as a magical winter destination.

– In winter, it is incredibly beautiful and restful here. Combine cold baths with spa heat, enjoy the tranquillity of the archipelago and good food. It’s a perfect time for reflection and recovery,” says Marit.

Flexible working and spa visits

Another trend that TanumStrand has noticed is that more and more guests are choosing to visit the spa at the beginning of the week.

– With flexible working, many people can afford to travel when things are a bit quieter, and it makes for a relaxing start to the week,” Marit concludes.

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